Archive for March, 2010

Noise and Vibration Control

Tuesday, March 30th, 2010


Noise and Vibration Control

Noise and vibration control is an issue that is much more common than one might originally think. In fact, it can creep up in the most unlikely of places. A good case in point is animal lab environments. Indeed, ALN Magazine recently ran an article titled “Noise & Vibration Considerations for the Animal Lab Environment.” Therein, the publication pointed out, “In the lab animal facility setting, noise, sound, and vibration affect the life cycle, interaction, and behavior of animals.” However, because “the impact of noise, sound, and vibration is a largely undocumented factor in the research,” it’s an often overlooked issue.

“If the sound pressure levels get too high,” the article continues, “there is a negative impact on animals and structures.” Vibration control, however, is just as important to these animals as noise control in that it “is a driving force behind radiated sound.”

Obviously, exposure to noise and vibration can be detrimental to an animal’s hearing, but the risks don’t stop there. “Sound and vibration can [also] have a physical impact on animals.” Even more startling, “Smaller animals are more susceptible to the affects of sound and vibration over time and will adapt or adjust accordingly. In some cases, mutations may result from exposure to undesirable conditions.”

How can animal laboratories mitigate these problems? The magazine notes, “The designers can control items that are constant disturbances that may greatly impact the animal community. Items within the designer’s control include ventilation system design, machinery vibration isolation, wall construction, lighting selection, and computer terminal placement.”

During the design process, animal labs may want to consult with a producer of custom-molded rubber and rubber-to-metal bonded parts for noise and vibration control. A world leader in the creation of rubber molding and rubber-to-metal bonded parts can help to create an environment that is not only safe for the animals being kept there but is also conducive to a healthy work environment for the people who are employed there.

The Vibro-Insulator line of isolators and mounts, in particular, aid in the control of noise, vibration, and shock. Selecting the right type of mount for an individual animal lab’s specific applications can prove tricky, however. That’s why consultation with an expert with reputable qualifications in rubber molding and rubber-to-metal bonding can be very beneficial.

Of course, once professional advice has been obtained, browsing the Vibro-Insulator catalog allows animal labs easy navigation so they can select the correct mount for their application. Rubber Vibro-Insulators come in a variety of styles and sizes to handle most vibration isolation problems. Most of the mount styles are designed to be used in either the compression or shear direction.
Selection of the proper Vibro-Insulator for a specific application boils down to a multi-step mathematical function that an expert can calculate for the lab or into which the lab’s design team can plug the following information:

1. The maximum load that must be supported.
2. The number of mounts supporting the load.
3. The frequency of the disturbing vibration.
4. Any restrictions on the size or style of the mount based on space limitations or assembly considerations.

Carmen Fontana is a Web Services Manager for Western Reserve Internet Services. Karman Rubber is a world leader in vibration control.

sea power technology


Inovateus Solar Announces Largest Solar Power Installation in the …

Inovateus Solar Announces Largest Solar Power Installation in the State of Michigan with 150kW on Muskegon’s Torresen Marine Facility PR Newswire SOUTH.


Homemade Solar Energy- Green Energy for Starters

Times are tough and everyone is looking for ways of cutting down on costs. The cost of living is going up and we are tired of polluted environment. We need to.


Losing solar? - The Intangible Economy

On Friday, BP (formerly British Petroleum) announced it would be closing its solar panel manufacturing plant in Fredrick Maryland, while leaving its sales office, project development and R&D facilities in place. …


Tianjin University Builds Zero-energy Solar House For Solar …

Dubbed â??Sunflowerâ?, the sustainable house has been designed to participate in the Solar Decathlon 2010 competition to be held in Spain in June. tianjin zero energy house for solar decathlon 7_hcv9r_11446 …


Morocco Goes Solar - $9 Billion Green Energy Project By 2020 …

ENGLISHGLOBALARABNETWORK - Morocco is planning to use the latest solar energy technology to build a large solar energy project. Estimated at a cost of $9 billion, the project is expected to produce 38% of the country’s power by the year …

5 Easy Tips For Saving Money and Conserving Water

Tuesday, March 30th, 2010


5 Easy Tips For Saving Money and Conserving Water

Everyone is looking for ways to save money and help conserve our natural resources. There are many methods that are easy to start in your own homes, but one very simple and obvious way to save is by reducing water consumption. Here are just a few easy water saving tips that you can begin doing today.

1.  Turn off running water in your sink or shower when you’re actually using the water. You can easily fill the sink with a enough water to wash your face, or fill a cup to brush your teeth. You may consider turning off the shower faucet while you’re washing your hair and then turn on again to rinse. Think about how much water is wasted. The same goes for dishes in the kitchen, turn off the water until you’re ready to rinse.

2.  There are low-water consumption toilets available that use only a couple of gallons of water each time they are flushed. If you have a standard toilet, one green living tip you may consider is placing a plastic bottle filled with sand into your toilet tank. This little trick helps the tank fill up faster and use less water.

3.  The laundry is another area where it is easy to waste water, and just as easy to save. Do your laundry in large loads rather than several smaller ones.

4. Limit your water waste outdoors. Don’t wash your car or driveway as often as you have been, and when you do, turn off the outside faucet until it’s time to rinse your car.

5. Look throughout your home, checking the faucets, toilets and pipes for any leaks. The very smallest of drips coming from a leaking pipe can eventually cost you a lot of money. Fix any leaks that you find.

If you are looking for simple ways to save the planet and save yourself money, start at home with these 5 easy steps. The planet and your wallet will thank you.

Learn more Green Living Tips and Ideas at http://greenlivingtipsandideas.com

Green Cab VT News Report

Earth Day, Giving Our Planet a Huge Birthday Party!

Monday, March 29th, 2010


Earth Day, Giving Our Planet a Huge Birthday Party!

If you have a computer, imagine how you could make a difference!

How you say?

That is all I do, show others how to promote Earth day with a Professional Events Marketer that is sharing their knowledge specifically to get an important message out. Just imagine sending one note, or just telling a friend or colleague your business Supports Earth day!

It is not just about prestige it is about you creating value in your network. When you are seen to have a heart, this is attractive to people in all lifestyles. This can make your businesses look very good. Its attractive seeing a business you are involved with supporting a worthy cause!

Let me explain.

We have created Groups that are Non-profit just for helping with education, one is called Recycling Renegades, 10×10 at Face book and we have used many services that many do not know are there but used them strategically to spread the message about Earth Day. We are just getting the word out that Earth Day can Help Corporate create a better image.

To make it worthwhile for a businessperson to get involved, we have managed to get a great set of training on Social Traffic Media to get them interested in helping us with Earth Day.

Just look at the Fun we are having, but I have to say, it is a very serious message. Its not taken lightly as its global warming, pollution, rain forests rebuilding, forestry’s, clean ups on oil slicks and more. We have demonstrated our dedication with the work going into promoting Earth day and all the people fulling you tube channels and other Medias, just to get the word out about earth day, we are taking this serious.

Warning, it is not pretty! What is happening to this earth has been hidden and covered up, please if you have a weak stomach do not look and investigate.

Now look at all the Professionals that want to be part of this big picture and give a little time to learn better skills and Promote our Earth.

If over 2000 People see the Value, will you? Many together can make a loud voice for earth day do you not think it would be exceptional for your business to be involved in such a momentous occasion.

Get with it or be left behind, it is a simple decision!

Earth Day Birthday
Watch the Social Traffic Inc Movement
http://www.youtube.com/watch?v=LYEzx_DP8jw

Article Source: http://EzineArticles.com/?expert=Lisa_Lomas

IDGTV: Tech News For Update

Electronics’s Recycling

Sunday, March 28th, 2010


Electronics’s Recycling

Society’s technological advancements have grown significantly over the years. Electronics devices such as telephones, cell phones, radios, CD and DVD players, televisions, and computers are products that are used in every household. These items are just a few of the many electronic devices that can cause serious environmental damage due to their toxic components. Electronics that are in need of disposal are referred to as e-waste, or electronic waste. Because of the advancement of electronic products, there has been a growing concern about the hazards of electronic waste. Some of these concerns include: improper disposal of toxic materials, health and safety concerns for people disposing of these items, as well as dangers to the soil and water supply. For instance, electronics are made using a considerable amount of toxic substances such as lead, cadmium, aluminum, zinc, copper, and plastics which can all leak poisonous material in the ground and water. These environmental concerns have resulted in the establishment of electronic recycling facilities and industries who take old electronics such as computers for the purpose of recycling and safe disposal.

Electronics containing materials such as metals, plastic, are valuable to the recycling companies. Disposing of electronics through a recycling company will result in fewer electronic devices going into landfills and lower carbon emissions.

Recovering Raw Materials: Recycling electronics involves recovering raw materials from the electronic equipment. Materials such as steel, copper, wires, aluminum, brass, plastics, glass,etc., are extracted and sold to smelters so they can create raw materials. Depending on the type of metal being extracted, they can be processed and used in products required by such businesses as the steel, construction and cement industry. Plastics and wood can be used as fuel to provide heat to industrial furnaces which converts to steam. Metals such as copper are sold to metal refineries.

Plastics: Plastics from such items as computers, computer mice, and keyboards, are sent through shredding processes and machine sorted. They are then sent to other recyclers for further processing.

Larger Electronics: Items such as televisions and computer monitors are dismantled by hand. The leaded glass cathode ray tubes are removed and disposed of safely. Plastics, copper, and circuit boards are removed, separated, and processed.

Hazardous Items: Toxic items are removed from electronic devices and disposed of safely. Toxic substance can include leaded glass, rechargeable batteries, non-rechargeable batteries (i.e.alkaline, lead acid, cell batteries) mercury in lamps and switches, parts containing polychlorinated biphenyls, as well as ink and toner cartridges. The remaining non toxic materials are processed and the recyclable materials are recovered. The materials are shredded and separated according to type. For instance, they can be divided into such materials as steel, copper, aluminum, and plastic.

Refurbished Electronics: There are now many companies that acquire used computers, repair and update them, and resell them at a much lower price. This is a great way to keep electronics out of landfills and make technology more affordable.

Donate Your Computer: If you are getting rid of your old computer because of a recent upgrade, consider donating it to charity. Many schools and non profit organisations are in need of computers. There are companies and businesses that will take your computer, refurbish it, and donate it to a needy cause. Make sure your computer is wiped clean of all information before donating it. Donating your computer helps the community and the environment.

We are fast becoming a technology dependent society. When it comes to protecting and conserving our environment, we have to adapt and change our technological practices to ensure a sustainable future. Recycling electronics is a great way help the planet.

Know that repairing a computer or laptop repair Toronto is not cheap, but it can be cheaper than having to replace the computer. If you run into these situations, you will need to hire a onsite computer repair service Toronto.

Electric car’s Technology

Get Rid of Junk Mail

Friday, March 26th, 2010


Get Rid of Junk Mail

Four million tons of junk mail is sent every year…at least half of which is never even opened. You probably are aware that your name, address, and spending habits are regularly being traded and sold on the open market.  By investing half an hour now, you can rid yourself of most of the junk mail for up to five years…and save a few trees while you’re doing it.

So here are a few tips that you can work on to lessen the load of junk you get every day:

  • Product warranty cards do not register your product…that was done when you purchased it. They are used to fin out about your interests and your income for the sole purpose of junk mail.
  • When ordering something on the phone, tell them specifically to not give your name and address to other companies for any reason.
  • Any time you donate money or order a product or service by mail, write on it in large letters, telling them not to sell your name and address.
  • When the junk come by first class mail, cross out the address and bar code, circle the first class postage and write “refused: return to sender”.
  • Your credit card companies are the worst offenders and probably sell your name and address more than anyone else. Stopping them is easy; you just need your address and social security number. One call does it all for agencies Equifax, Trans Union, Experian and Innovis. Dial 1-888-5 OPT OUT (or 1-888-567-8688) 24 hours a day.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

Advanced Solar Energy Technology

Global Warming is Caused by Both Nature and Man

Friday, March 26th, 2010


Global Warming is Caused by Both Nature and Man

It will take all of us to make a significant impact in the world against global warming. The earth is in trouble because of the pollution that we may have caused. It would seem that we are apathetic to the earth’s plea for help. Every natural disaster that is happening to the world, to us, is caused by us. We may have caused it directly or indirectly.

One of the more significant effects of the damage that we have caused this planet is global warming. We may have been feeling how it is a little warmer, how the seasons are all in disarray. It is cold when it should have been hot and it is hot when it should have been cold. Typhoons are also stronger than ever before, aside from the fact that it is more frequent. And haven’t you noticed how a little rain could cause floods? Don’t you find that weird? Well, these are all the effects of global warming and we should be alarmed by it.

That is why natural and environmental causes such as the earth day should be supported because aside from minimizing the use of electricity which is by the way one of the causes of global warming. It brings about social awareness to inform those who are oblivious to what is happening to the world and it re-educates those who are aware. Information is the key and it may be the cure if we do it together. Great things are going to happen. Just the recent earth day brought about great changes that will be felt by the people for generations to come. Can you just imagine the positive effects that this will bring to mankind? Earth will benefit if it continues yearly. Who knows maybe one day global warming will no longer be a problem.

Cheryl Forbes owns and operates the website http://www.global-warming-statistics.org

Article Source: http://EzineArticles.com/?expert=Cheryl_Forbes

 


Solar Powered Cellphone Towers In India To Reduce 5 Million Tons …

The Ministry of New and Renewable Energy of the Indian government is likely to come out with a mandate that would require telecom operators to transform their cellphone towers from being powered by diesel generators to solar panels. …


Solar power drawbacks - Welland Tribune - Ontario, CA

Re: the letter to the editor, The Tribune, March 21 Facts on solar energy I regret that Doug Smith took my letter so personally, although if he.


New Robots Build Prototype Solar Cells in 30 Minutes, Then …

Companies flock to a government lab to put their latest solar cell technology in the hands of robots.


German Companies Top Solar Company Scorecard

The 2010 Solar Company Scorecard ranks manufacturers of photovoltaic (PV) modules according to a range of factors including environmental health and safety, sustainability, workers’ rights, and social justice. …


Frugal Living: Solar Fountain Design â?? 4 Easy Steps to Design Your …

A typical solar fountain constitutes of 5 main parts: a solar panel ($25), a submersible low voltage DC water pump($5), a container or basin($10 â?? $15), decorative fixture or figurine($20), and some vinyl tubes($5). …

Recycle Your Second Hand Clothes

Tuesday, March 23rd, 2010


Recycle Your Second Hand Clothes

Landfill in the UK is becoming a huge problem. With the drop in the price of recycled products, the issue is what to do with all of the waste that we produce. The breakdown of waste in landfill sites creates huge amounts of the greenhouse gas methane. There are also many products that will not breakdown and will remain in the environment for ever with the potential to contaminate water supplies.

Traid, a charity specializing in the recycling of textiles reports that 900,000 tons of shoes and clothing are thrown away each year in the UK. Only 200,000 tons per year are recycled and the rest is dumped in landfill. The government estimates that similar amounts of between 550,000 and 900,000 tons of textiles are thrown away each year.

In addition to the problems of waste and landfill in the UK, there is also the consideration of the energy used and waste generated by the manufacture and distribution of clothing and textiles. Growth of cotton uses a huge amount of chemical pesticides and environmentally damaging cultivation methods. The manufacture of man made fabrics also has a huge environmental impact with. Demand for polyester the most widely used synthetic fabric has almost doubled in the last 15 years. The manufacture of polyester uses large amounts of crude oil and an energy-intensive process. It releases emissions including volatile organic compounds, particulate matter, and acid gases such as hydrogen chloride, all of which can cause health problems for workers by causing or aggravating respiratory disease.

Second hand clothing is becoming more popular as people begin to recognise the real costs of fast fashion. Consumers are becoming more aware of their buying choices and ways that they can help the environment.

Finally, there is one more great reason to recycle second hand clothing. Just because you are fed up with a piece of clothing or it does not fit you nay more, it does not mean that it has no worth. You can make sure that the worth of your second hand clothing is realized by swapping it at a swishing party on a clothes swapping website, selling it or donating it to your favorite charity.

This article was written by Ceri Heathcote for posh-swaps.com, a website for swapping, buying and selling second hand and vintage clothing.

Clothes swapping and buying and selling second hand clothes is a great way to reduce the impact of fashion on the environment and to save money.

IDGTV: Tech News For Update

Common Policies For Common Good

Monday, March 22nd, 2010


Common Policies For Common Good

Concerns about dangerous climate change and large biodiversity loss are visible throughout the world: unprecedented rates of temperature increases and species extinctions are a reality. In 1999 Dr. Peter Raven, president of the International Botanical Congress, published a paper in which he states that “current extinction rate is now approaching 1,000 times the background rate and may climb to 10,000 times the background rate during the next century, if present trends continue. At this rate, one-third to two-thirds of all species of plants, animals, and other organisms would be lost during the second half of the 21st century, a loss that would easily equal those of past extinctions”. He then outlined seven “Points to Slow the Extinction of Plants”, including financial and capacity building instruments to help developing countries protect 80% of the world’s biodiversity they host. As far as climate change is concerned, the responsibility of developed countries is high in providing the most threatened regions in the world with good instruments to cope with this challenge (or at least examples of them to implement autonomously).

Climate change plays a significant role in this human-induced mass extinction because it is increasing the already large biodiversity losses caused by habitat destruction and fragmentation, water and air pollution, introduction of invasive species. Marine ecosystems will be affected by an increase in sea temperature, but also by ocean acidification, because of the higher concentration of dissolved carbon dioxide (carbonic acid): in fact this reduces the shell formation ability in many organisms. Polar (and mountain) ecosystems are particularly vulnerable to climate change, with effects such as thawing permafrost, decreased snow cover, losses from ice sheets and changes in ocean temperatures. Large impacts on Arctic biodiversity are already evident, pictures of polar bears wandering lost on small icebergs being a scary and sad symbol of the era we live in (even former U.S. President Bush, at the end of his mandate, recalled this image to show his fellow citizens he cared about climate change …)

In this rapidly changing environment it is therefore extremely important that conservation plans include adaption measures for ecosystems accordingly to the predicted regional climate patterns (but models need still to be improved a lot at this scale): dynamic approaches are needed to set good options for future ecosystems and landscapes. It will be necessary to facilitate the movement of species to new geographical locations, as they follow the shifting habitats.

The public concern is growing: in Africa last 28 February young people organized a march from impoverished urban areas to the summit of Mount Kilimanjaro to raise awareness on climate change, together with the Kilimanjaro Initiative and the UN’s global UNite to Combat Climate Change campaign. It seems though that the global attention on climate change doesn’t fully consider implications for biodiversity yet: while the negotiations and speeches on climate issues are very popular (and the Nobel Prize was awarded to the entire IPCC together with Al Gore in 2007) the meetings and decisions of the Convention on Biological Diversity (http://www.cbd.int/) don’t raise comparable interest. Is it because the anthropocentrism is (still) the prevailing philosophy and animals and plants are mainly seen by people as beautiful “supporting actors” on the planet we live on? Right when we are losing control of the global situation it is probably time to reflect on our role of dominant species and acknowledge the fundamental contribution of other organisms to our livelihoods, despite many of us live in the so called Technosphere.

Policies to protect the climate avoiding irreversible effects on the ecosystems need to be strongly interconnected with conservation strategies: preserving natural areas while helping them adapt to the changing climate means hopefully to leave better, or not as compromised, ecosystems to future generations. Climate and biodiversity, though ever changing and evolving, are common goods and they need common policies: if we reduce the human Ecological Footprint both the atmosphere and the biosphere will be better off (and our children and grandchildren living in them).

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org

The Ecological Footprint is a measure of human demand on the Earth’s ecosystems. It represents the amount of biologically productive land and sea area needed to regenerate the resources a human population consumes and to absorb and render harmless the corresponding waste. Using this assessment, it is possible to estimate how much of the Earth (or how many planet Earths) it would take to support humanity if everybody lived a given lifestyle. For 2005, humanity’s total ecological footprint was estimated at 1.3 planet Earths - in other words, humanity uses ecological services 1.3 times faster than Earths can renew them. See also: http://www.footprintnetwork.org/

England Tech news

Lets Revisit Some of the Debates For the Global Warming Theory

Friday, March 19th, 2010


Lets Revisit Some of the Debates For the Global Warming Theory

We have all heard about Global Warming, where the planet’s atmosphere is supposedly heating up. Of course, we as common citizens have no real proof, only what our scientists tell us, along with the Think Tanks and mass media. But how can we trust this when Global Warming researchers have been paid 100s of millions of dollars, and they know if they disagree with global warming theory the money stops being funded and they are out of work?

One of the most fascinating debate points for Global Warming goes something like this; “The majority of scientists say global warming is real and we are already seeing its impact (the drought in the Western USA and the long term drought in Australia.”

This is seriously a flawed argument and let me tell you why. You see it is irrelevant and may not even be true. After all, 55% would be most of the scientists and thus the majority, still leaving a huge contingency of doubters, with plenty of data and research to back up the opposite point of view.

Likewise, during Copernicus’ day only one man believed the world was round, everyone else said it was flat; so the “majority of scientists” argument is irrelevant; majorities don’t mean anything. If you were one of a 100 people and they all jumped off a bridge because they agreed to, would you jump too? That is illogical.

Now then, the second part of the argument has to do with droughts in the world. And we all know that droughts come and go. Remember the Dust Bowl “Grapes of Wrath” in the US? And in the 1950s Australia had a drought just as bad during the same period, same as the one they are having now. This one we notice more because there are more people demanding the same amount of water.

In California, the snowpack this year is normal and anymore puts us above normal, thus, the drought theoretically is over? So, does that mean this so-called Global Warming is over? Of course, not the powers that be, behind global warming will continue to pursue this until it’s no longer in their interests. Think on this.

Lance Winslow - Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

News Of Green Cafeteria

Titan News Episode - Part Three

Thursday, March 18th, 2010


Titan News Episode - Part Three

Water Efficiency - The Resource Matrix Part 1 of 4 - Why We Have Water and Fuel Shortages

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

  1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
  2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
  3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
  4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

  • I want to acquire the best stuff for the cheapest terms
  • I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

  • finite energy resources will run out
  • actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
  • the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures